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If you are looking for an idea for creating your own information product, you might want to take a look at the software you ‘already own’ or have access to.  It might just hold the key to a popular information product.

One thing is certain, people are using software more and more, to help speed up things like research.  It’s this area that I want to focus on today.

If you look at the software that you already use, or perhaps the programs that everyone is talking about in forums and newsletters, it’s easy to get a feel for the type of information people are desperate for.

Over the last couple of years, there has been an epidemic of new software programs helping you with ‘keyword research’.  It’s glaringly obvious that there is a massive demand from people who want to:

• Build ‘bigger‘ lists of keywords.
• Discover ‘unexposed‘ niche markets.
• Find opportunities to profit from pay- per-click (PPC) advertising like Google AdSense.
• Uncover untapped markets and hidden demands for products and services that are currently not being catered for.

To help satisfy this huge demand for specific keyword research data, dozens of new keyword tools have been created.  If you are not a software programmer or developer, it doesn’t mean that you can’t capitalize on this growing market.

4 Reasons Why People Won’t Buy
The Latest Keyword Research Tool…

1. For every person that buys the latest ‘all singing and dancing’ keyword tool, there are probably a hell of a lot more people who would like to, but can’t afford the cost of the software.
2. Many people who own keyword research tools, don’t get the most out of them, because they either don’t know how to use them properly, or they don’t have the time to put them to good use.
3. Some people have the time, the money and the ability to use these keyword tools, but they prefer to use their efforts elsewhere in their business.
4. Some people just don’t want the hassle of learning a new software program, and just want everything packaged up, and presented to them on a plate, ready to use.

I’ve used tons of different software programs over the years, and I’ve yet to find one that does ‘everything’ for you.

This creates opportunities for you, because you can combine your own ‘human touch’ with one or more software progams, thus creating a product or service that is unique to you, and not available by using just software products on their own.

Look at the four ‘reasons’ I’ve listed above, and see if you can come up with an info product or service to satisfy these people. 

Now, there are already a few people offering access to huge lists of keywords that they have already compiled.  They are useful, but you still have to do a fair bit of work to find an ideal market, and then gather all the relevant keyword information you require for your particular needs.

What If…

You used your existing keyword tools (or get access to some good ones), and do all the research so that other marketers don’t have to. You find profitable niche markets where there are searches being done for the main keywords, but with lower than normal competition.

• Provide information on the number of searches.
• Number of competing web pages in Google.
• How many ‘pay-per-click’ advertisers are targeting those keywords.
• How much money the advertisers are paying per click.

One keyword research tool that I have been using a lot, and really like is: Keyword Analyzer.  It will provide you with all of the information above, plus a whole lot more.  You could even combine using that with the power or Wordtracker, to really expand and refine your research.

Then…

Maybe you could use SEO Elite to analyze the ’search engine optimization’ of top 5 or 10 websites on Google, for the main keywords you identify. Provide a detailed report of the top sites people will be competing against, with information like their Google page rank and link popularity.

You might want to also include details of good relevant affiliate products, for them to make additional sales from.

Anyone can obtain this information themselves if they wanted to.  What you’d be doing is presenting people with ready-made niche market research.  It would be a huge time saver for them.

For this example idea, I have talked about producing a niche market report, by combining the power of 3 different software tools.  However, this is just one product idea of many out there.  There are literally thousands of software programs on the market, performing every imaginable task. 

Take a closer look at the software you already own, and the popular software programs everyone seems to be buying.  Could you combine the power of a few of these programs, with your ‘human touch’, and create your own information product or service?

Get your thinking cap on!

Jason Lewis