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‘Multiple Streams Of Income’ is a phrase that is thrown around a lot in Internet marketing circles, and a strategy that many gurus suggest you adopt. The problem is; you could be going about this in completely the wrong way. Instead of helping you; your pursuit of this goal is what’s holding you back and leading you to failure.

The idea behind ‘multiple streams of income’ is that you don’t rely on one source to make you money. Effectively spreading the risk, in the event that your sole source of income should dry up or fluctuate downwards.

The other advantage is that you can increase your profit potential, by taking advantage of other opportunities in different markets.

However, if you get it wrong you can end up with: ‘multiple streams of next to nothing‘.

The big temptation is to move onto creating the next stream of income, before you’ve done everything you can to maximize and ‘protect’ the profit of the first one.

With the huge growth in PLR articles/ebooks and content site building software, I know lots of people are involved in many different niche markets (including myself). On the surface this is not a bad strategy, because it does provide you with multiple streams of income.

Unfortunately, the average profit per site is not always that great, so the strategy most people employ is to just keep throwing up more sites, in even more niches.

I know this is a way to make more money because I’ve done it myself, but it’s not necessarily a very good long term business strategy to have. What you are doing is creating a lot of weak money makers, that can potentially turn to dust overnight. Either from a small change in the search engine algorithms, or after being flattened by stronger and more savvy competition.

Here’s What You Should Do…

Spreading yourself very thinly across a lot of niches does have its advantages, because it can provide you with some first hand research data into how profitable certain niches might be.

If you’re building lots of content sites for AdSense, you probably notice that some sites make you a lot more money than others. The temptation is to keep building more sites for different niches, in the hope that you find more winners.

Instead of doing that, what you should be doing is taking a closer look at your more successful content sites, and see how you can make them even more profitable. You’ve practically got a big red flag telling you that you’ve found a profitable niche, so instead of trying to find another one, first do everything you can to make more money within the niche you have already found!

If one of your content sites is showing more promise than the others:

• Go out and get more articles ghostwritten for that site.
• Start adding more and more unique, original and useful content.
• Start capturing email addresses and work on building a strong relationship with your client base.
• Add a blog.
• Add a forum.
• Start creating your own products for that market.
• Step up your marketing for the site and stop relying on search engine traffic alone.

The same applies to any ebook mini sites you have out there. If one or two ebooks seem to be selling well, look at creating better and more expensive products to sell on the back end. Maybe set up some separate content sites for the same niche, to help drive traffic to your main money site.

In other words; if you happen to find a gold coin in a well, your first instinct shouldn’t be to go and try to find another well, but to see if that well has lots of other gold coins sitting at the bottom of it.

When you develop and build on your successful sources of income and traffic within a niche, you are also creating a wall of resistence that will frighten off and protect you from lesser competition, who aren’t propared to put in the work you have.

If you go about things the right way, you’ll end up with multiple streams of strong and sustainable income, and a ‘business’ that will serve you in the long term.

Jason Lewis

P.S. Back in 2004 I wrote about a guy who has created multiple streams of income for his business, and he’s a great example of how to do this effectively. You can read that article again here:

http://www.businessbrainwaves.com/archive_section/29.10.2004.htm