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I’ve been out of circulation for a while, so my apologies for not writing anything for a long time.

What have I been up to?

I’ve often mentioned that selling products to Internet marketers is NOT my main focus, and never has been. So although you haven’t heard from me, I have been extremely busy.

Towards the end of last year I found that I was spreading myself far too thinly, and was trying to manage far too many websites and projects, in far too many markets at the same time.

What I had was dozens of websites with anthing from a small to average income each. Collectively, they were providing me with a very good income, but most of them weren’t doing as well as I’d hoped on their own.

Itchy feet and withdrawl symptoms…

The trouble was I’d become almost addicted to jumping from one project to the next. If I hadn’t started working on a new website project for a week, I’d start to get itchy feet and withdrawl symptoms.

The situation actually reminded me a lot of my old school reports …"Jason continues to do the bare minimum to get by."

Unlike when I was at school, I was actually working flat out for long hours but the result was the same. I never really gave each website/project enough of my attention and time. I was doing the bare minimum to get them up and running before moving on.

Some perfectly good product ideas/websites didn’t even get finished. I’d get stuck on some minor issue half way through, but instead of sorting out the problem or sticking block, the attraction of starting another brand new project seemed far more appealing …and another great idea was sent to the big graveyard folder of unfinished projects!

Have you got one of those on your hard drive?

Something Had To Change…

So at the turn of the year I decided I was going to really narrow down my focus, and try and concentrate on just one new project at a time. 

I wrote an article a while back about ‘not overlooking the gold you already own’, and that’s where I decided to start. 

Instead of looking for a brand new project to focus everything on, I decided to look at the websites and projects I already had.

I picked out the websites that were doing the best, and that I was more interested in.  Then one by one, I started to go through each site and looked at how I could do more to..

• Get more traffic to the sites.
• Increase sales and conversion rates.
• Improve the product to cut refunds and support questions.
• Improve my search engine rankings.
• Get more sign ups for my opt-in forms.
• Add more useful content to the site.
• Get more links to the site.
• Get more affiliates promoting the site (on a site that I was selling ym own product).
• Make more back end sales, after the initial sale.

This made a huge difference to my bottom line very quickly, because it’s so much easier to increase the profits of an existing website/email list, than it is to start from scratch.

Before you consider jumping into a new project, you should definitely make sure you’ve done as much as you can, to maximise the potential of your existing projects/websites first.

On the flip side, if you haven’t got anything making you money so far, take a look over the business ideas and projects you started but never completed.

Why didn’t you finish them?

What’s stopping you from grabbing ‘one’ by the horns right now, and getting it done this week?

Try not to jump from one idea or project to the next. Make a pact with yourself to get a project done from start to finish. Give yourself a fairly tight deadline and stick to it! 

Jason Lewis