Case Study - An Affiliate Going the Extra Mile to Get the Sale
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Here’s a classic example of an affiliate going that extra mile to make a sale.
James Jones often shoots some cool videos so I always look out for them. In his latest video he’s reviewing a new product that he’s an affiliate for. The actual product he’s reviewing doesn’t matter, because that’s not why I’m showing you this.
What’s worth seeing is the way James has reviewed the product, but more importantly what he’s doing to overcome the shortcomings of the product.
The video starts off with James going through and rating the various aspects of the product. Things like how true the sales letter is, it’s uniquness, usability etc. He then goes on to give it a C- for buying experience, and shows you exactly why on the video.
He explains that the product is great, but organised extremely badly and a real mess to work with. He shows you all the files you have to download and how dissorgansied it all is.
Then he steps in with the perfect solution - a hard copy version of the course including 8 CD’s, with everything laid out to make the product much easier to use and benefit from.
The catch? Nothing extra to pay, you just have to buy the product through James’ affiliate link. He even ships the hard copy to you for free!
What’s worth noting is how James leads in to his free bonus, he doesn’t just hit you on the head with it straight out of the gate. He highlights a big problem, with what he would otherwise consider a good product …then provides the answer, and a compelling reason to buy through his affiliate link.
This is not an endorsement for the product in the video, because I haven’t seen it. But I think the video is a great affiliate marketing lesson worth watching.
Here’s a link to the video: http://www.micronichetool.com/plugnplay/
Jason Lewis
P.S. In case you’re wondering, I’ve spoken with James and he did get permission to make a hard copy of the product as a bonus. I would advise that you always contact the product owner, before considering doing anything like this yourself.
Keyword Tags:affiliate marketing james jones
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Great Ideas
That 
on October 17th, 2007 at 8:48 am
Thanks Jason. Interesting. So when will we see you copying this strategy, then? ;-)
on October 17th, 2007 at 10:26 am
Hi Steve,
I do something similar for two different products outside of the IM niche. One is a software product, where I provide a couple of on-screen tutorial videos as a bonus. The other one is for a self help product, where I give away a free ebook.
Both of them compliment the main product, and I created them specifically to fill in a few gaps I felt both products had. Have to admit I haven't gone as far as James and offered a full set of CD's and a hard copy course, which is why I was impressed with what he'd done.
If the right product comes along with gaps that need filling in, you never know what you might see ;-)