Business Ideas and Marketing Strategies Blog Bookmark this site

Case Study - An Affiliate Going the Extra Mile to Get the Sale

Have you subscribed to my RSS feed yet?. Thanks for visiting!

James Jones Affiliate Video ReviewHere’s a classic example of an affiliate going that extra mile to make a sale.

James Jones often shoots some cool videos so I always look out for them. In his latest video he’s reviewing a new product that he’s an affiliate for. The actual product he’s reviewing doesn’t matter, because that’s not why I’m showing you this.

What’s worth seeing is the way James has reviewed the product, but more importantly what he’s doing to overcome the shortcomings of the product.

The video starts off with James going through and rating the various aspects of the product.  Things like how true the sales letter is, it’s uniquness, usability etc. He then goes on to give it a C- for buying experience, and shows you exactly why on the video.

He explains that the product is great, but organised extremely badly and a real mess to work with. He shows you all the files you have to download and how dissorgansied it all is.

Then he steps in with the perfect solution - a hard copy version of the course including 8 CD’s, with everything laid out to make the product much easier to use and benefit from.

The catch? Nothing extra to pay, you just have to buy the product through James’ affiliate link. He even ships the hard copy to you for free!

What’s worth noting is how James leads in to his free bonus, he doesn’t just hit you on the head with it straight out of the gate. He highlights a big problem, with what he would otherwise consider a good product …then provides the answer, and a compelling reason to buy through his affiliate link.

This is not an endorsement for the product in the video, because I haven’t seen it. But I think the video is a great affiliate marketing lesson worth watching.

Here’s a link to the video: http://www.micronichetool.com/plugnplay/

lightbulb.gifJason Lewis

P.S. In case you’re wondering, I’ve spoken with James and he did get permission to make a hard copy of the product as a bonus. I would advise that you always contact the product owner, before considering doing anything like this yourself.

Keyword Tags:
Posted in Affiliate Marketing, Marketing Strategies on October 12th, 2007   2 Comments

Tips On Promoting Your Affiliate Program

So, you’ve created a product and you’ve set up your affiliate program …how do you get the word out and start promoting it?

The overwhelming majority of the sales made by your affiliates, are going to come from a very small number of affiliates. So it’s a very good idea to spend time, effort and maybe a little money to try and attract these super affiliates.

If you could have anyone promote your product, who would it be?

That’s the question you need to ask yourself first. If you don’t know the top dogs in your industry that may promote your product, use Google or scan trade mags to go look for them.

  • Who are your direct competitors for your product?
  • Who is promoting their product?
  • Who has a large email list, or offline list of people in your target market?
  • Whose email or offline newsletters do you read in your industry?
  • What websites do you regularly visit in your niche?
  • Who owns the biggest and most popular forums in your niche?
  • Which bloggers have a huge captive audience and a big influence in your niche?
  • Which people are consistently paying top bucks for advertising in your niche?

Get the answer to these questions and get in touch with these guys, to introduce yourself and your product to them.

Go for slightly smaller fish to begin with to give yourself confidence and refine your approach. Either call them up on the phone, send them a very personalised email or mail them a personalised package. Maybe all three.

Explain the key benefits of your product, and ALWAYS offer it to them for FREE to evaluate/use, no strings. DON’T ask them to pay for postage if it’s a physical product, and NEVER EVER ask or expect them to buy it from you!

Tell them how well your product is converting to sales, preferably with some sales stats to back it up. Plus the details of your affiliate program, and how much they will make per sale, and when they will they get paid and how.

Don’t send them a load of hype, and try not to come across as desperate. Be confident, come to the point quickly and be yourself.

Bend Over Backwards

It’s worth spending time and a bit more effort, trying to hook and help the big players in your niche. These are the people that are going to make you the most sales.

Put yourself in the shoes of your most sought after super affiliates. How would you react if someone contacted you out of the blue, about a product like yours? What would make the proposal stand out and make you want to promote it?

What can you do, and how can you help them personally, to make their promotion of your product successful, quick to set up, and easy to do?

Announcements, Affiliate Directories, Paid Advertising

  • Submit details of your affiliate program to affiliate program directories. (search Google for "affiliate program directory")
  • Scan affiliate forums and post your affiliate program info in the ‘announcements’ or ‘free ads’ section.
  • Buy classified or display ads on sites where your potential affiliates congregrate in high numbers.
  • Buy a classified ad in newsletters that target affiliate marketers specifically.
  • See if you can utilize Google’s site targeting option in Adwords, to have your ad displayed on high traffic affiliate directories and forums.

This is by no means a complete list of steps to take, but it should get you off to a good start :-)

ideaJason Lewis

Keyword Tags:
Posted in Affiliate Marketing, Marketing Strategies on October 5th, 2007   1 Comment

“How Jeremy Went From Nothing,
To $1Million A Year In Affiliate Commission…”

When you see testimonials for most affiliate marketing products, you always see the same old familiar faces giving them. It’s hard to know whether to believe any of them, because you see the same people recommending every product that comes out.

But when I saw this, I sat up and took notice…

When was the last time you saw a testimonial from ‘Commission Junction’ (The biggest affiliate network on the Internet) or ‘Yahoo’?

Yes, I did say Yahoo!

Jeremy Palmer is a super affiliate in every sense of the word. When top companies set up a new affiliate program, Jeremy is the one guy they all want to get as an affiliate. They will do everything they can to entice him, including offering him commission way above what you or I would get.

Why?

Jeremy is the real deal, not some wannabe masquerading as a super affiliate. His high performance affiliate sites, make him and the companies he promotes a ton of money.

  • He received the CJ Performer and Horizon awards from Commission Junction, for being one of their ‘top-tier’ affiliates.
  • Given the Yahoo Ambassador award for his search engine marketing expertise.
  • Achieved the acclaimed status of ’Google AdWords Professional’.

Now, you’d be forgiven for thinking that Jeremy must be some seasoned pro, who has been at the affiliate game since it started.

Not so…amazingly; Jeremy only first discovered affiliate marketing in 2003, but has already catapulted his affiliate earnings to over $1 million Dollars a year.

He Wants To Show You How He Did It

The good news for you and I, is that Jeremy has taken time out to show us exactly how he does it.

He’s put together a very detailed and comprehensive guide (140 pages), and provides you with his step-by-step plan for becoming a successful super affiliate.

  • He gives you the addresses of 5 of his websites, so you can see exactly how he makes money as an affiliate. This is a massive bonus, because most top affiliates are very secretive about their sites, and usually don’t want you to see exactly what they are doing.  I got some great ideas from looking at them, and have already started making changes to some of my own affiliate sites.
  • ‘The Keyword Buying Cycle’ -  You will find Jeremy’s explanation of ‘Browse’, ‘Compare’ and ‘Buy’ keywords a real eye-opener.  Using this one tactic could really transform the results you get from pay-per-click and search engine marketing.

    Do you think you can make more money, if you can catch people when they are in a ‘buying’ mood? It makes perfect sense doesn’t it, and Jeremy explains exactly how he does it.

  • How to find and choose a good affiliate program to promote - It was great to get inside his head as he takes through his selection criteria, on choosing the right affiliate products to promote. It’s easy to waste a lot of time and money marketing the wrong affiliate programs, which is why you will find this section very helpful.
  • He shows you how he writes highly effective classified ads, to help drive in the people who are looking to buy.
  • There’s a members only forum, where Jeremy is answering questions and responding to feedback - Often when you buy a product, the seller either disappears or is very unresponsive if you have any questions. Jeremy has set up a forum for purchasers, and has been actively replying to comments and helping people out.

    Since the forum opened on 3rd April, Jeremy has already made 66 posts. He genuinely seems to want to help people succeed, which is rare to find these days.

What I didn’t like ;-)

Unfortunately, I couldn’t find a magic read button in the book. You know? Where you press it once and out pops a ready made instant affiliate business, with no competition and huge profits. If that’s what you hoping to find, I’m afraid you won’t find that in Jeremy’s book.

But, if what you want is to discover proven strategies and an easy to follow plan, from someone who went from nothing to making $1 million a year in affiliate sales, after only 3 years…you won’t want to miss this.

Find out more here:

http://www.BusinessBrainwaves.com/HighPerformanceAffiliate.html

Wishing you success,

lightbulb.gifJason Lewis

Keyword Tags:
Posted in Affiliate Marketing on April 28th, 2006   2 Comments

Breakthrough Way To Make Money
With AdWords And Affiliate Programs

If you are looking for advanced tactics on how to use Google Adwords to make money, this is information you won’t want to miss…

I discovered some really groundbreaking tactics yesterday, that are going to completely change the way I use Google AdWords to make money.

With so many information products about AdWords these days, I have found that they all seem to contain very similar information, with no new techniques I hadn’t previously heard of.

But this was very different, with some truly eye-opening ways to crush your competitors, and make commission even when the visitor DOESN’T click on your affiliate link…yes you did hear that right!

Now, I must warn you, this is definitely not for everyone because some may view the tactics being used as a bit controversial.  I should also point out that the author is very ‘in your face’ with the language he uses.

If that’s not a problem for you, then you really should take a look at this:

The Adwords Black Book

Please don’t think about it for too long! I must warn you that only 500 copies of the book are going to be sold.  After you purchase, you need to register on the members only forum to get a password to open the book.  When I registered yesterday I was number 62, and as I write there are already 92, 250, 375 458 SOLD OUT members (updated 4th April), so places are filling up very fast.

Once people start e-mailing their lists I expect all the spots to be gone very quickly, so if this interests you don’t hang around. 

SOLD OUT!

The Adwords Black Book has now been officially taken off the market after selling 500 copies. Thank you to everyone who took me up on my additional bonus offer.

I’ll leave my link to the sales page below for your reference, but they are no longer taking new orders.

The Adwords Black Book

Wishing you success,

lightbulb.gifJason Lewis

P.S. EXCLUSIVE FREE BONUS

To reward you for making your purchase via my affiliate link, I have put together an exclusive free bonus report for you.  The Adwords Black Book focuses on using AdWords and affiliate programs to make money.  However, if you currently build niche content sites, you can add a few twists to the Black Book techniques to really boost your profits on your niche sites without ever using AdWords.

How about this…

When someone clicks on your Adsense ads, all you get paid for is the click, even if they go off and make a purchase at the site they went to.  What if you could get paid for the click AND for the sale, from the same visitor at the same time? Don’t you think that would increase the money you will be making.

That’s just one of the tactics I reveal in my free bonus report, that will help you to make a lot more money from your content sites.  

To get the report, you must purchase the Adwords Black Book after clicking on my affiliate link above.  Then send me a copy of your receipt for proof of purchase, and I’ll give you access to me free bonus report.  Please allow up to 24 hours for me to get back to you.

Keyword Tags:
Posted in Affiliate Marketing on March 18th, 2006   0 Comments

Protected: Adwords Black Book
- Free Bonus Report

This post is password protected. To view it please enter your password below:

Keyword Tags:
Posted in Affiliate Marketing on March 18th, 2006   Enter your password to view comments

How To Get Started When
You Don’t Have Any Money

If you want to get into affiliate marketing, but you don’t have any cash to start off with, here’s an option for you…

One method you could try is creating and distributing free reports.

You can create a pdf ebook/report for free, using free software like the one available at: http://www.pdf995.com.

Pick a topic that you think people will be interested in. Maybe a problem that you often hear people talk about on forums. Tell people what they need to do to overcome this problem in your report…

…then introduce them to a product that will solve the problem for them (using your affiliate link in your report).

As an example: The problem could be that business owners struggle to keep up with e-mail, and following up with their customers.

You could tell them ‘what’ they need to do is invest in an autoresponder, and explain the benefits of using such a service.

Then introduce them to an autoresponder service (with your affiliate link) that you recommend, and detail your reasons why they are better than the competition (benefits/features).

No Cost Marketing

Give the report a good title, and submit it to free ebook directories. Do a search on Google and look for pages with the words: ‘free ebooks’. This should help you find websites that give away free ebooks.

You could try approaching the site owners. Let them have a copy of your report. Offer to make a special copy just for them. This would basically be the same report, but with a link back to their site on the front page. ‘Report sponsored by: ‘their website’ etc.

This might help to get your free ebook a more prominent position on their website. The more it gets downloaded, the more people click on your affiliate link etc., etc.

You could even look for a budding ebook cover designer, to see if they would do a free ebook cover for you, in exchange for getting exposure for their service. Again, you could offer to place an ad for their service in your ebook, and tell them that you will be distributing it far and wide.

The ebook cover would help to give your free report a higher perceived value and appeal.

You could repeat this process for different products/topics in many different niches.

When you get your own site, you should include a link back to your website in the reports. Where they will be able to get more free reports and other useful info from you.

To help you get an idea on how to structure this type of report, just download a number of free reports/ebooks from the free ebook directories, and see how other people are doing it.

You can pick up some good tips and methods this way, and do something similar but in your own style and for different affiliate products.

All this can be done for free :-)

lightbulb.gifJason Lewis

Keyword Tags:
Posted in Affiliate Marketing on January 23rd, 2006   0 Comments

Why Did Google Ban My Ad, But
Allow Other Gambling Related
Ads To Remain?

There was a lot of interest in yesterday’s post, where I told you about Google banning my casino related ad.

A few people have asked me for a bit more clarification on why Google banned me, but still allow plenty of other ads for gambling products.  I thought I’d just explain my view of Google’s stance on this, plus reveal a few sneaky ways to get around it.

AdWords - Paid advertising on GoogleI should make it clear, that I’m talking about their paid advertising, not their normal free listings.  If you look at the diagram, the areas circled in red are where Google places classified ads.

I should say that they didn’t exactly ban me, because I never actually got to place an ad for my new site.  What they did do was restrict me from using certain gambling related words in my ad.

Click here to continue reading >>

Keyword Tags:
Posted in Affiliate Marketing on October 14th, 2005   1 Comment

Google Banned My Ad, What Now?

Don't rely on just one marketing strategyGoogle are the undisputed kings when it comes to search engine traffic. Whether you are talking about the free search engine listings, or PPC (Pay Per Click).

Well, yesterday I went to set up a new AdWords PPC campaign and Google, shock horror, banned my ad!

What am I gonna do? If Google won’t accept me, I might as well throw my new website idea down the toilet, right?

Wrong!

I’ll be honest, I was hoping to rely on Google to bring me some quick traffic, to get the site up and running. But does that mean that if I can’t use them, that my marketing plans are ripped to shreds?

A small dent maybe, but that’s all.

It’s important to remember that there is more than one way to advertise your website or product. Even if you are using Google, or any other single source to successfully bring in the traffic, you should always diversify your marketing efforts.

Otherwise you are at risk of losing your business overnight, if you suddenly fall out of favor with Google, or if they change their Terms of Service and ban your type of product from being advertised.

Here’s How It All Started…

I decided to set up a new website targeting the online casino niche. It’s a bit of a no-brainer that there is money to be made in this market. It’s got to be one of the biggest money making markets on the web.

It’s a big growing market with plenty of profit being made, and lots of recurring commission for affiliates like myself to make.

Even though there is tons, and tons of competition in this market, I think I can make an impact even if it’s only a small one, and get a slice of the profits.

Anyway, I put a short review together and set up a simple 3-page site to begin with. Then signed up to a very good casino affiliate program. I’ve got to say, I’ve never seen an affiliate program with so many affiliate tools, and so well put together as this one. It’s worth becoming an affiliate ‘just’ to see how they run their affiliate program. Believe me, it’s an eye-opener.

So, having it all set up and ready to roll, I logged into Google and went to set up an AdWords campaign, to start getting some instant traffic.

Then The Bombshell…

Google the big do-gooders, don’t allow ads for casino sites, or for affiliate sites like mine, that are set up with the main aim of sending traffic to online casinos.

Although I think it’s very commendable of Google to take this stance on gambling, it doesn’t help little old me, who just wants to get some traffic to my new site. :-(

But Is It the End Of The World For Me?

All is not lost. Luckily for me, Google AdWords was just going to be a cog in my overall marketing mix, NOT THE ONLY way of driving traffic to my site.

Think about it. The online gambling and casino market is extremely competitive. Could I really expect to make a lot of money in this niche, just by running a few PPC ads on Google?

In less competitive markets, quite probably, but with this market I think I’ll need to work a lot harder. But the profits are there for the taking if I do put in the effort.

Here’s My Initial Marketing Plan…

A Strong Focus On a Niche Within A Niche - For starters, my new site is all about one particular casino game, not just a general site for all casino players. I’m going to develop it into a top resource for anyone interested in this game.

I’ve done my research and know that it’s a popular game. I also know that there aren’t really that many good sites that ‘just’ focus on just this game. I think I can make my site stand out in the crowd.

No Instant Riches On The Horizon - There’s hard work ahead. I can’t walk into this very competitive niche and expect overnight success. I know the potential for profit is there, I just have to put in the effort, and do that little bit more than the sites I’m competing with.

Articles - Apart from creating original content for my own site, I’m going to be writing and distributing articles to drive traffic to my site, and increase my site link popularity and Google PageRank. To help me to drastically speed up the laborious task of distributing the articles, I’m going to be using Article Announcer, which I really like and have used for distributing articles to my other niche sites.

If you are looking for a cheaper alternative to Article Announcer, you should check out Article Marketer. It looks very promising.  Unline Article Announcer, which comes with a complete course and toolkit on article writing and distribution, plus the actual software; Article Marketer is purely a distribution service.

Free Ebooks/Reports - Initially, I’m going to put together one free report/ebook on this particular casino game, and add some form of viral element to it to help it get passed round. The report will contain some links to a casino, and also back to my site.

I’ll hunt around for ebook sites and directories that will list my ebook for free download. Plus I’ll give it away free on my site.

A Free Newsletter - I will be capturing e-mail addresses on this new site, with the aim of sending out updates, news, tips, and free information related to my particular casino game, and other online gambling and related products.

This will help me to drive repeat visitors back to my site, and give me the opportunity of making a profit from people that would have just left my site and never returned.

Tightly Focused Reviews - There are lots of sites with general reviews of online casinos. However, there are nowhere near as many that compare casinos when playing just this one game.

By adding this type of unique and opinionated content, it will hopefully increase repeat visitors to my site, and get other websites linking and referring to it as a valuable resource.

Links, and More Links - If I want my new site to feature in the search engines, I need to get tons of people linking to my site. Google and the other top search engines rank websites higher if they appear to be popular. The more links you have coming in, the popular you appear.

Getting incoming links is a well-known tactic for improving your searching engine rankings, but it is a very time consuming and boring task.

To help me do this without all the hours of pain and brain numbing boredom, I’ve just signed up with a new automated link exchange service.

It looks top-notch and is going to save me loads of time, by automating a job that I absolutely hate doing. Looks good to me, and well worth checking out, if you want to boost your search engine traffic. ;-)

That pretty much sums up my initial battle plan for my new site. No doubt I’ll be adding a blog and some RSS feeds into the mix as well. But hey, I can’t do everything at once right?

I suppose I’d better get on with it…

lightbulb.gif Jason Lewis

P.S. Not forgetting that I’ll be setting up PPC ads with other ad networks as well. Google isn’t the only sea for us fish to swim in ;-)

Keyword Tags:
Posted in Affiliate Marketing on October 13th, 2005   4 Comments